Ready-to-use templates for press, curators, and collaborators. Built by the team behind It's Out Now, which builds release pages, presave capture, and link monitoring for independent artists.
Three email templates: one for press/blogs, one for playlist curators, one for collaborators. Write them before release day. Send press emails 3-5 days early. Send curator and collaborator emails on release day. Keep them short.
Press contacts, playlist curators, and bloggers get dozens of promo emails every day. Most of them are too long, too generic, or too desperate.
The emails that work have three things in common: they're short (under 150 words), they include a direct link to the music, and they give the reader a reason to care in the first sentence.
Nobody reads your full bio in a pitch email. Nobody watches a 3-minute video you attached. They click the link, listen for 15 seconds, and decide. Make those 15 seconds easy to find.
Subject: [Artist Name] - new [single/EP/album] "[Release Title]" out [date]
Hi [Name],
I'm [Artist Name], an independent [genre] artist based in [City]. My new [single/EP/album] "[Release Title]" is out [date].
[One sentence about the track: what it sounds like, what it's about, or why it matters. Be specific.]
Listen here: [smart link URL]
High-res artwork and press photos: [link to press kit or folder]
Thanks for your time. [Artist Name] [Website] | [Instagram]
That's it. Under 100 words. The link is above the fold. The press kit link is there if they want it. No attachments.
Subject: For your [playlist name] playlist - [Artist Name] "[Release Title]"
Hi [Name],
I think "[Release Title]" would fit your [playlist name] playlist. It's [genre/mood], similar to [2-3 comparable artists].
Listen: [smart link URL]
Released [date]. [X] monthly listeners on Spotify.
Thanks, [Artist Name]
Even shorter. Curators care about fit, not your story. Name the specific playlist. Name comparable artists. Include the link. Done.
Subject: New music - would love your support
Hey [Name],
I just released "[Release Title]" and it would mean a lot if you gave it a listen and shared it if you dig it.
Listen here: [smart link URL]
Thanks for always supporting. [Your name]
This one is personal. No pitch. No press kit. Just a human asking another human to listen. These emails have the highest open rate and the highest share rate because they're genuine.
Press and blog emails: 3-5 days before release. Bloggers need time to write, and featuring unreleased music is more valuable to them than covering something already out.
Playlist curator emails: release day or 1-2 days after. Curators want to hear the final release on the platform, not a preview link.
Collaborator and friend emails: release day. The energy of "it just dropped" matters here.
Write all three emails before release day. Schedule them if your email tool supports it. Do not write promo emails on release day when you should be engaging with fans.